ATG named leading B2C e-Commerce platform by Forrester

30 01 2009

ATG took top honors in the Q1 2009 Forrester Wave™ B2C eCommerce Platforms. The report is available from the ATG web site but you can read the report directly by clicking here.

ATG and IBM both lead the pack this year in both strategy, offering and market presence.  ATG landed perfect scores in a number of important categories such as architecture and scalability. But ATG scored a perfect score in the following cetgories a feat none of the other participating vendors could match. Congratulations ATG!

  • Personalization
  • Business Reporting
  • Email Marketing
  • Customer Data Management
  • Product Configurator
  • User Generated Content (UGC)
  • Customer Service Representative (CSR) User Interface/Module
  • Returns/exchanges
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